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The festival began in 1951 as a way to boost tourism in the northwestern seaside town of Sanremo, with state broadcaster RAI subsequently using the new medium of television to present fresh-faced singers crooning to a bourgeois audience in their evening best.

'Whether you like it or not, it's talked about,' he told AFP. Paolo Soddu, who co-authored a 2001 book on the festival, calls Sanremo a 'national ritual,' a shared experience that reveals 'the collective dream' of Italy. Some 10 million Italians tune in each year to ogle the stars and delight in the inevitable controversies, whether accusations of lip-synching, plagiarism, celebrity feuds or wardrobe malfunctions. Whether for the soaring melodies or the feuds, botched ballads and bad outfits, Italians delight in the annual five-day Sanremo Music Festival that begins Tuesday, a national pastime inspiring both nostalgia and derision.Ĭoronavirus this year has made its mark - the orchestra, performers and presenters will play without a live audience, while supermodel Naomi Campbell was forced to pull out due to travel complications.īut AC Milan striker Zlatan Ibrahimovic has stepped in to provide some star power as a presenter on opening night, and the event - known to devotees and detractors alike as just 'The Festival' - is again expected to draw in the viewers. It's also hailed as Italy's national treasure, a song festival that captures the soul of the country each year.

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It's been dismissed as immoral, outdated and reality TV kitsch.

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